Advertising Policies

Our Policies

Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think that your ad was rejected by mistake contact us

Our Internet resource only places ads offering free gifts to the users, i.e. granting real products and services free of charge.

The Company (the user of a business account) cannot demand full or partial payment for the gift from a user.

The gift must be full, new, fresh (food, provisions, and drinks), safe and with shelf life long enough to use. If a gift is a service, it must be of high quality, comprehensive and comply with the description in your ad.

Ads offering to buy something at first are prohibited. Fore example,

Buy one, get one free!

Buy latte, get croissant free!

The gift must be granted to the user providing QR or bar code in full and comply with the description in the ad.

Discount coupons are prohibited.



Common Points of Confusion

To build a compliant ads experience, read the Advertising Policies on GetLucky.

The Ad Review Process

Before ads show up on GetLucky app or site, they are reviewed to make sure they meet our Advertising Policies. Typically, most ads are reviewed within 2 hours, although in some cases it may take longer. Maximum period of one ad moderation is 24 hours. If your ad has not become active or rejected within 24 hours from its launch, contact Support Service.


What We Consider

We review the location of the address fixed by the advertiser, text, targeting and your ad positioning. Your ad may not be approved if the content does not match the product\service promoted in your ad, violates the Offer Agreement, the Privacy Policy, and the current legislation of the country, proves unsafe for users, or does not comply with our Advertising Policies.


What Happens after an Ad is Reviewed?

After your ad is reviewed, it will turn active in your business account. If it is approved, we will start running your ad and you can see your results in the Statistics.


Steps to Take if Disapproved

Edit Your Ad

If your ad is not approved due to any violation of rules, you may read the reason for the rejection in the text of the ad itself.  Then, you may edit the ad and resubmit for review.


Appeal the Decision

If you cannot edit your ad or feel it was a mistake that it had not been approved, you can appeal the decision using this form.

Prohibited Content

  1. Community Standards

Ad must not violate our Advertising Policies. The ad on GetLucky must not violate the Offer Agreement, Privacy Policy, Location Policies, current legislation of the country.

  1. Ad must comply with the following layout policies:

2.1. The text of an ad must agree with:

2.1.1. the rules of the Russian language (or the language of ad posting).

2.1.2. punctuation rules. Blanks are required between words and after punctuation marks. (Allowed: 'Pete + Mary = Love' Not allowed: '--::++Sale!!!!!!++::--'

  1. Subject

Ad is approved if the subject, specified while developing it, complies with the matter of the ad.

  1. Censorship


Ads must not contain abusive language, profanity, or references to tragic events, such as murder, death, terror attack, and funeral.


  1. Third Party Links


Any links forwarding to third party services are prohibited. GetLucky administration has the right to reject an ad containing links that automatically redirect GetLucky users to external sites. 


  1. Kids


Baby food ads must contain the warning to ask a doctor before use. To attach a warning send the documents and the ad link to our Support Service

  1. Intellectual Property

Ad of intellectual property is only allowed in the presence of    relevant documents confirming the right to use intellectual property. Send your documents and the ad link to our Support Service


  1. Illegal Products or Services

Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.


  1. Discriminatory Practices

Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

  1. Tobacco Products

Ads must not promote the sale or use of tobacco products and related paraphernalia.


  1. Drugs & Drug-Related Products

Ads must not offer to try or promote the use of illegal and soft drugs, or prescription drugs.


  1. Unsafe Supplements


Ads must not promote the sale or use of unsafe supplements. Dietary supplement ad must contain the warning that this dietary supplement is not intended to treat or cure any disease. To attach a warning send the documents and the ad link to our Support Service


  1. Weapons, Ammunition, or Explosives

Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories, military goods and weapons (hand-held service firearms and bladed weapons, service and non-military weapons, i.e. self-defense and sporting weapons with muzzle energy over 3 Joules, alarm and shot guns).


  1. Adult Products or Services

Ads must not promote the sale or show the use of adult products or services (except for ads for family planning and contraception). Ads for contraceptives must focus on the contraceptive features of the product, and not on sexual pleasure or sexual enhancement, and must be targeted to people 18 years or older.


  1. Adult Content


Ads must not contain adult content, such as materials with sexual content, escort services, websites aimed at searching for sexual partners.  Besides, ads must not contain nudity, depictions of people in suggestive positions, or activities that are overly suggestive or sexually provocative.


  1. Third-Party Infringement

Ads must not contain content that infringes upon the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon your rights, please contact our Support Service


  1. Sensational Content

Ads must not contain shocking, sensational, disrespectful or excessively violent content.


  1. Personal Attributes

Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record, or name.


  1. Misleading Content

Ads must not contain deceptive, false, or misleading content, including deceptive claims, offers, or methods.


  1. Controversial Content

Ads must not contain content that exploits controversial political or social issues for commercial purposes.


  1. Surveillance Equipment

Ads may not promote the sale of spy cams, mobile phone trackers or other hidden surveillance equipment.


  1. Grammar & Profanity

Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.


  1. Nonexistent Functionality

Ads must not contain content that portray nonexistent functionality or mislead.


  1. Personal Health

Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.


  1. Payday Loans, Paycheck Advances, and Bail Bonds

Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday.


  1. Multilevel Marketing

Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.


  1. Penny Auctions

Ads may not promote penny auctions, bidding fee auctions, or other similar business models.


  1. Counterfeit Documents

Ads may not promote fake documents, such as counterfeit degrees, passports or immigration papers.


  1. Low Quality or Disruptive Content

Ads must not contain content leading to external pages.


  1. Spyware or Malware

Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing such software.


  1. Unauthorized Streaming Devices

Ads must not promote products or items that facilitate or encourage unauthorized access to digital media.


  1. Circumventing Systems

Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content.


  1. Prohibited Financial Products and Services

Ads must not promote financial products and services that are frequently associated with deceptive promotional practices, such as binary options, initial coin offering, etc.


  1. Location Policies

GetLucky prohibits to locate advertising campaigns in places dangerous for users' lives\health, including water bodies, volcanic craters, railroad and tram rails, underground railway lines, escalator, production plants, power plants, private territory (unless you owns it), airport runway, spots dangerously close to cliffs and waterfalls, highways, motor-ways, roads. Before you send your ad for review, make sure you have added a safe location.


  1. Organs

Ads must not promote the sale or giving of human organs or parts of body. Ads must not promote the sale or giving of animal organs or parts of body.


Restricted Content

  1. Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with target audience and applicable local laws. Note that ads promoting or referencing alcohol are prohibited in some countries, including but not limited to: Afghanistan, Bangladesh, Brunei, Gambia, Egypt, Yemen, Kuwait, Libya, Lithuania, Norway, United Arab Emirates, Pakistan, Russia, Saudi Arabia and Turkey.


  1. Dating

Ads must not promote dating sites and services aimed at searching for sexual partner or containing any other sexual dimension. Ads for on-line dating services are only permitted with prior written permission from GetLucky.

To become a registered dating services partner contact our Support Service, explain your request and attach relevant documents. Our policy experts will reply within 30 days.


  1. Real Money Gambling

Ads that promote or facilitate real money gambling, real money games of skill or real money lotteries, including online real money casino, sports books, bingo, or poker, are only allowed in particular countries and with prior written permission. Authorized gambling, games of skill or lottery ads must target people 18 years or older who are in jurisdictions for which permission has been granted.



  1. State Lotteries

Lotteries run by government entities may advertise on GetLucky, provided the ads are targeted in accordance with applicable law in the jurisdiction in which the ads will be served and only target people in the jurisdiction in which the lottery is available.


  1. On-line Pharmacies

Ads must not promote the sale of prescription pharmaceuticals. Ads for on-line and off-line pharmacies are only permitted with prior written permission from GetLucky. For the permission contact our Support Service and attach relevant documents and certificates.


  1. Supplements

Dietary and herbal supplements ads must target people 18 years or older.


  1. Subscription Services

Ads for subscription services or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.


  1. Financial Services

Ads promoting credit card applications, or financial services executed by accredited institutions must clearly provide sufficient disclosure regarding associated fees, including transaction fees. Ads promoting loans or insurance services must not directly request the input of a person’s financial information, including credit card information.


  1. Branded Content

Only institutions authorized to use the brand name can advertise branded content, goods and services. Unauthorized use of a brand name can result into the blocking of a business account and fines of up to 3,000,000 rubles.


  1. Student Loans

Ads marketed at or for student loans must be targeted to people 18 years or older. Such ads must not promote misleading services related to consolidation, write-off, or refinancing of the loan.


  1. Ads Related to Politics or Issues of National Importance

Any advertiser who runs election related and issue ads, stays in the specified country or targets the citizens of the specified country must be approved by GetLucky.


  1. Cryptocurrency Products and Services

Ads may not promote cryptocurrency and related products and services without our prior written permission


  1. Drug and Alcohol Addiction Treatment


Drug and alcohol addiction treatment centers ads cannot be run without prior written permission


  1. Weight Loss Products


Ads marketed at or for weight loss must be targeted to people 18 years or older.



  1. Relevance

All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.


  1. Accuracy

Ads must clearly represent the company, product, service, or brand that is being advertised.


  1. Related Landing Pages

The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.


  1. Account Numbers

Ads must not request account numbers, including frequent-flyer numbers, loyalty card numbers, or telephone and cable account numbers without our prior permission.


  1. Criminal History

Ads must not request information regarding criminal or arrest history.


  1. Financial Information

Ads must not request financial information, including bank account numbers, credit or debit card numbers, bank routing numbers, credit scores, income, how much debt someone has, or net worth and other financial data.


  1. Government Issued Identifiers

Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission. If such data is required for your ad, apply in advance to our Support Service


  1. Health Information

Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities.


  1. Insurance Information

Ads must not request insurance information, including current insurance policy numbers, SNILS (Insurance Number of Individual Ledger Account) or any such information.


  1. Political Affiliation

Ads must not request information regarding political affiliation.


  1. Race or Ethnicity

Ads must not request information regarding race or ethnicity.


  1. Religion

Ads must not request information regarding religion or philosophical beliefs.


  1. Sexual Orientation

Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date.


  1. Trade Union Membership

Ads must not request information regarding trade Union membership status.


  1. Usernames and Passwords

Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts. If you want to redirect people to our registration page, you must apply in advance to our Support Service


Use of Our Brand Assets


  1. Brand Endorsement

No ad can imply any support from or partnership with GetLucky, or any other company, which has not given official written consent to such partnership


  1. Brand Usage in Ads

Ads linking to the content of GetLucky (including Pages, groups, events or sites that use GetLucky Login) may make limited reference to GetLucky in ad text for the purpose of clarifying the destination of the ad.

Ads should not represent the GetLucky brand in a way that makes it the most distinctive or prominent feature of the creative.

GetLucky brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.


  1. Copyrights and Trademarks

All other ads and landing pages must not use our copyrights, trademarks or any confusingly, similar marks, except for the ones permitted by us in writing.


  1. User Interface Screenshots

When featuring the GetLucky User Interface (UI) in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad.

In an ad, UI must look as it looks like on a particular device (for example, smart-phone or PC).

The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately.


Data Use Restrictions


  1. Make sure that any ad data collected, received or derived from your GetLucky ad is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any GetLucky advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.
  2. Don’t use GetLucky advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing redirecting with tags), except on an aggregate and anonymous basis (unless authorized by GetLucky) and only to assess the performance and effectiveness of your GetLucky advertising campaigns.
  3. Don’t use GetLucky advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
  4. Don't transfer any GetLucky advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.

Things You Should Know

  1. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
  2. We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad must not reflect the personal beliefs, characteristics or values of the people who use GetLucky.
  3. Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience. If users have interacted with your ad, your ad may remain in our Products (for example, saved in user's personal account indefinitely) or visible to users through their account tools. GetLucky may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if GetLucky believes that disclosure would assist in a lawful investigation.
  4. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account. Set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.
  5. We reserve the right to reject,approve or remove any ad for any reason, in our sole discretion,including adsthat negatively affect our relationship with our users or that promote content, services, or activities, contrary to our advertising philosophy, interests, or competitive position.
  6. These policies are subject to change at any time without notice.